In the beginnig of 2019, devtodev team participated at Pocket Gamer Connects in London.
Lifetime Value (LTV) forecast is a crucial element of developing your game’s business strategy. Once you know how much money players bring you during their lifetime, you know how much you can spend to acquire them and which channels are the most effective. In this session, we are talking about key approaches to calculating LTV and how to avoid tricky mistakes while looking into the future.
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